Sell More Yearbooks with Strategic Marketing
This in-depth marketing book will help you and your staff:
- Define and get to know your target audiences
- Learn how to use the 4P’s to ensure your marketing is effective
- Define the right marketing tactics for your school community
- Set up your marketing plan
- Understand ways to use social media to maximize engagement with your purchasers
Make Sure You’ve Covered It All with My Marketing Plan
Now that you know what marketing is and how to use it, reference this handy PDF to:
- Make sure you’ve covered everything in your marketing plan
- Teach other staffers what tools are available
- Use as a refresher when you need it
Yearbook Marketing Checklist
Use this one-page checklist to make sure you’re covering all the bases!
Distribute this survey with your yearbook to get opinions and improve next year’s yearbook.