Train Your Marketing Manager

Use these tools to learn everything you need to know about marketing and selling your yearbook.

Photo by Derryn Puro

Sell More Yearbooks with Strategic Marketing

sell more yearbooks with marketing
This in-depth marketing book will help you and your staff:

  • Define and get to know your target audiences
  • Learn how to use the 4P’s to ensure your marketing is effective
  • Define the right marketing tactics for your school community
  • Set up your marketing plan
  • Understand ways to use social media to maximize engagement with your purchasers

Make Sure You’ve Covered It All with My Marketing Plan


Now that you know what marketing is and how to use it, reference this handy PDF to:

  • Make sure you’ve covered everything in your marketing plan
  • Teach other staffers what tools are available
  • Use as a refresher when you need it

Yearbook Marketing Checklist

Use this one-page checklist to make sure you’re covering all the bases!

Creative Ideas for Selling Your Yearbook

Download this free eBook for tons of great marketing ideas that other schools have used to create excitement and sell more books.

Bring your yearbook to life with Yearbook AR

Teach your staff the magic of augmented reality in your yearbook with Yearbook AR.

Yearbook Survey

Distribute this survey with your yearbook to get opinions and improve next year’s yearbook.

Let us take some of the marketing stress off your shoulders. Enroll in our Parent Email Program (PEP).

Questions? Email marketingyearbooks@walsworth.com.