Caught Our Eye

Having an attractive, simple and effective design utilizing a strong photo is the best way possible to open a yearbook. The opening of the 2018 Raging Bull uses a photo of a student that has been shot with very shallow depth of field, drawing attention to the student. Then, the color has been desaturated from the background of the crowd at the assembly, further drawing attention to the student in the foreground. The implied motion coming across the page from left to right and the use of white space on the right side draw attention to the block of theme copy very effectively.

– written by Jim McCrossen, adviser, Blue Valley Northwest High School