Starting the Theme Conversation
Our latest training video is a comprehensive guide for yearbook staffs on developing a compelling theme for their 2026 yearbook. Experts Jim Jordan and Sabrina Schmitz, CJE, walk through creative brainstorming techniques, emphasizing the importance of storytelling, early planning and allowing themes to evolve organically through conversation and exploration. Be sure to check out the Google Form to use with your staff!
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Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a special consultant for Walsworth Yearbooks.
He was a yearbook adviser for 35 years, and over the years the Decamhian yearbook earned numerous Pacemaker and CSPA Gold Crown honors. The Decamhian was recognized in 2022 as having earned the second-highest number of Pacemakers in NSPA’s 100 year history.
Jordan was the 1996 JEA Yearbook Adviser of the Year, and has received CSPA Gold Key, NSPA Pioneer, JEA Medal of Merit and JEA Lifetime Achievement awards. He received the Linda S. Puntney Teacher Inspiration Award in 2021.
He now shares his expertise with students and advisers at workshops and conventions across the country and leads mentorship through the Adviser Mentor Program. He was among the first to embrace desktop technology in the 1980s and apply it to yearbook, and he remains an innovator in the yearbook industry.
Be sure to check out his yearbook-focused podcast, Yearbook Chat with Jim that highlights the stories of great yearbook advisers from around the country.
Sabrina Schmitz, CJE, is a Walsworth Yearbooks representative, key accounts specialist and the former publications adviser at J.W. Mitchell High School in Trinity, Florida. Under her leadership, The Stampede yearbook earned multiple CSPA Crowns, an NSPA Pacemaker, and was a Design of the Year Finalist. She was Teacher of the Year in 2013, was a District Teacher of the Year Finalist, and teaches at workshops and conventions nationwide.
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