mastering
social
media
for Maximum Impact
Photo by Stephanie Streicher
In today’s digital age, yearbook publications have the incredible opportunity to connect, engage and leave a lasting impact on their student body through social media. “Mastering Social Media for Maximum Impact” is designed specifically for yearbook staff and advisers looking to revolutionize their marketing strategies and connect with their student community like never before!
Mastering Social Media for Maximum Impact
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Elizabeth Luna, NBCT
Elizabeth Luna, NBCT, is the yearbook adviser at Athens Drive Magnet High School in North Carolina. Her students’ work has earned consistent recognition at the state level over the last twelve years, including regular North Carolina Awards of Distinction and six Tarheel Awards from the North Carolina Scholastic Press Association. In 2020, The Torch earned its first NSPA Pacemaker. In her 12-year career, she has focused on graphic design as the building block of a solid yearbook, using her design background to engage students in conversations around successful design and photography.
Sabrina Cady, CJE
Sabrina Cady, CJE, is a Walsworth Yearbooks representative, key accounts specialist and the former publications adviser at J.W. Mitchell High School in Trinity, Florida. Under her leadership, The Stampede yearbook earned multiple CSPA Crowns, an NSPA Pacemaker, and was a Design of the Year Finalist. She was Teacher of the Year in 2013, a District Teacher of the Year Finalist, and teaches at workshops and conventions nationwide.
Jim Jordan
Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a special consultant for Walsworth Yearbooks. He was a yearbook adviser for 35 years, and over the years the Decamhian yearbook earned numerous Pacemaker and CSPA Gold Crown honors. The Decamhian was recognized in 2022 as having earned the second-highest number of Pacemakers in NSPA’s 100 year history. Jordan was the 1996 JEA Yearbook Adviser of the Year, and has received CSPA Gold Key, NSPA Pioneer, JEA Medal of Merit and JEA Lifetime Achievement awards. He received the Linda S. Puntney Teacher Inspiration Award in 2021. He now shares his expertise with students and advisers at workshops and conventions across the country and leads mentorship through the Adviser Mentor Program. He was among the first to embrace desktop technology in the 1980s and apply it to yearbook, and he remains an innovator in the yearbook industry. Be sure to check out his yearbook-focused podcast, Yearbook Chat with Jim that highlights the stories of great yearbook advisers from around the country.
Mike Taylor, CJE
Mike Taylor, CJE, is a Journalism Specialist with Walsworth Yearbooks. He taught yearbook, newspaper and television production for 13 years at Lecanto High School in Lecanto, Florida. As a well-known instructor at workshops and conventions across the country, Taylor has consulted with countless yearbook staffs to help them realize their full potential.
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