Photo by: Jordan Jackson

November 2, 2015 / Coverage / Marketing

Great coverage can boost yearbook sales

Written by Evan Blackwell, CJE

Walsworth Yearbooks provides all kinds of amazing marketing tools to help you improve sales. You can find them on this site, over in the Marketing Your Book section.

In addition to all those resources, one of the easiest ways to increase your book sales is to diversify your coverage and promote it.

  • Does your book already have outstanding coverage? Great writing? Amazing photos? If so, Walsworth Journalism Specialist Mike Taylor outlines a series of tips in this post on how your yearbook can “sell itself.”
  • Interested in a case study? This article from a past issue of Idea File magazine about the yearbook staff from Greensville County High School in Emporia, Virginia, shows how adviser Emily Gillette took over the program a few years ago and helped boost sales by improving the quality of the book’s coverage.
Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.