Photo by: Jordan Jackson
Great coverage can boost yearbook sales
Written by Evan Blackwell, CJE
Walsworth Yearbooks provides all kinds of amazing marketing tools to help you improve sales. You can find them on this site, over in the Marketing Your Book section.
In addition to all those resources, one of the easiest ways to increase your book sales is to diversify your coverage and promote it.
- This post covers some basics to make your yearbook move valuable – make the coverage inclusive, make the design vibrant and make the copy compelling.
- Does your book already have outstanding coverage? Great writing? Amazing photos? If so, Walsworth Journalism Specialist Mike Taylor outlines a series of tips in this post on how your yearbook can “sell itself.”
- Interested in a case study? This article from a past issue of Idea File magazine about the yearbook staff from Greensville County High School in Emporia, Virginia, shows how adviser Emily Gillette took over the program a few years ago and helped boost sales by improving the quality of the book’s coverage.
- You can pull this knowledge together by using the “Coverage: The Heart of the Yearbook” and “Engage Your Audience and Sell More Yearbooks with Strategic Marketing” units of Walsworth’s Yearbook Suite curriculum to hone and fine-tune the coverage and marketing of your book.