July 7, 2009 / Idea File Supplement

Cleaner Typography

Written by Marketing Staff

Grunge fonts ruled the late 90s as staffs tried to achieve an edgy look. Traditional font favorites were discarded as too boring. With the turn of the century came a move toward simpler, more straightforward typography, as seen in the 2002 Indian from Shawnee Mission North High School, Overland Park, Kan. Whether body copy, headlines, captions, or bylines, the fonts in the Indian are clean, crisp and simple. The goal is to tell the story — not detract from it.

“We’ve seen remakes of old classics, a boatload of new sans serifs, grunge designs, big, bold, in-our-face designs, and faces with retro touches. The trick is to know when it’s appropriate. While there’s no doubt fonts are great design tools, an abundance of them doesn’t guarantee results — it could just clutter the design.”
Betsy Wight
El Leon
Mansfield High School
Mansfield, Mo.



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Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.