Caught Our Eye

Secondary coverage – The opportunity to produce an anniversary book can be exciting, but honoring the past while telling the story of the year can be a challenge. The Bak staff utilized a bar at the bottom of the spread to help organize additional content information. Covering “Throwback” moments and individual spotlights over the last 20 years, as well as current Fast Facts and Steps to Success, the coverage anchored the spreads and led the reader to look at what was to come in the following pages. The ability to direct the reader to the bar by using a consistent color scheme and bold contrasting headlines was well done. Integrating secondary coverage can dramatically open the doors to incorporating more information to captivate the reader’s attention on each spread.

– written by Brad Cook, adviser, Gresham High School