Caught Our Eye

Spread Layout – The basic rules of layout design must be followed when developing spreads early on. The Talon staff did a nice job utilizing an interesting dominant photo to capture the reader’s attention to the spread. The strong eyeline through the lower half of the layout carries the viewers from one page to the next. The headline on the bottom right brings the reader’s eye back around the spread. This spread flow is a method that can help the viewer connect with all the content on the spread and not just turn the page.