Caught Our Eye

Headlines with flair – It didn’t take long to realize the eye quickly goes to the headlines in this book. The effort to make the headlines a design feature is subtle but effective. All too often headlines are misused as labels of what is on the page. But when written well, creative, witty headlines can captivate the reader and encourage them to dig deeper into the content on the spread. The “Hands on Learning” headline introduced the Career and Technical Education courses. The use of color in the headline was tied well to the layout within the bodies of color across the top and bottom of the spread, as well as the use of drop cap and the folio. Creating focal points on spreads is important; whether it be the dominant photo or the headline, the viewer needs to be instantly visually connected to the content.

– written by Brad Cook, adviser, Gresham High School