Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Idea File Magazine

November 13, 2019 / Fall 2019

The latest edition of Idea File magazine has been mailed, and we can’t wait to hear what you think. The issue is full of interesting reads, useful information and inspiration examples. In honor of our 30th anniversary, we’ve redesigned the magazine and added eight more pages of content, making Idea File the largest yearbook magazine…

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November 13, 2019 / Coverage / Fall 2019

Yearbook staffs work tirelessly to promote yearbooks as something as natural to the American high school experience as the events they record. But for those of diverse ethnic backgrounds, yearbooks may be unfamiliar. Three schools from different communities had one important factor in common: a large demographic whose first language was not English. El Dorado,…

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September 17, 2019 / Idea File Magazine

In a first for Walsworth Yearbooks, we are offering a sneak peek at the fall issue of Idea File magazine. Idea File has served as a resource for yearbook staffs for 30 years, covering all things yearbook. This issue is so great that we just couldn’t wait any longer! Idea File underwent several major changes…

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March 20, 2019 / Idea File Magazine / Spring 2019

Everyone hopes for a year of smooth sailing, with an exceptional staff and an appreciative community. That rarely matches reality. Sometimes a curveball changes the program. It could be planned or hit you out of nowhere. Advisers who faced drastic culture shifts in their classroom offered sound advice.  Understand your audience Not my yearbook After…

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Yearbooks are an integral part of any school year. However, as one of the only organizations at school whose very existence depends upon sales, keeping your program financially healthy presents a unique challenge. Keep your yearbook program in the black with these five yearbook marketing ideas.  1. Train a marketing manager Who knows how to…

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Over the last several years, I became known by the title of Ask Mike. This is mainly due to the questions I get when traveling around the country or through my podcast called Ask Mike. Now it’s time to answer some of those questions. D’Angilo in Kansas writes: Hey Mike, when we look at our…

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