Theme Gallery

The Hoofbeats staff took on the theme “It’s a little…” to convey all the little things that make Burges a big deal and give them their identity. They introduced the visual theme elements right away with a halftone effect, staggered-level text and the blueish-teal and yellow gold used throughout the book. The irony is not lost on the intentional disarray and how large the word “little” appears, and the ellipsis gives a nod back to the dots in the halftone pattern used throughout the book.

They used nearly full-page photos of student activities, but with a deliberate white margin to make use of white space, in their three opening spreads to expound upon their theme. On top of gradient halftone bars, they explained Burges was a little different, a little entertaining, a little unexpected, a little routine, a little thrilling.... a little of all of those and more, and they loved it that way. Various sizes of text emphasized specific words, but the clean look with color-coordinated bars on the top and bottom of caption boxes reminded us that the look and feel were very intentional, thought-out and purposeful.