Six things new yearbook advisers should be doing right now

There are many tasks to complete at the beginning of the school year. Walsworth is here to provide some guidance. We’ve compiled a list of the six tasks that need to be addressed right now.

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sales

July 10, 2009 / Marketing

Tips for Developing and Marketing a Yearbook People Will Buy

If you have trouble selling as many yearbooks as you would like, you are not alone. Many schools and their hard-working yearbook staffs experience the frustration of low book sales.

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May 27, 2009 / Advertising / Marketing / Spring 2009

It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.

The sales plan I devised and have used for years is successful for many reasons.

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