Tips for Developing and Marketing a Yearbook People Will Buy
If you have trouble selling as many yearbooks as you would like, you are not alone. Many schools and their hard-working yearbook staffs experience the frustration of low book sales.
sales
It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.
The sales plan I devised and have used for years is successful for many reasons.
Yearbooks last nearly forever; contain vast information; preserve important memories of classes, teachers, friends, and activities; and are fun to read and own. You must charge as high a price as your market will bear.
