Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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sales

July 10, 2009 / Marketing

Tips for Developing and Marketing a Yearbook People Will Buy

If you have trouble selling as many yearbooks as you would like, you are not alone. Many schools and their hard-working yearbook staffs experience the frustration of low book sales.

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May 27, 2009 / Advertising / Marketing / Spring 2009

It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.

The sales plan I devised and have used for years is successful for many reasons.

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