three students sitting at a table and looking at a pile of yearbooks

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Jill Chittum

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sales

July 10, 2009 / Marketing

Tips for Developing and Marketing a Yearbook People Will Buy

If you have trouble selling as many yearbooks as you would like, you are not alone. Many schools and their hard-working yearbook staffs experience the frustration of low book sales.

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May 27, 2009 / Advertising / Marketing / Spring 2009

It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.

The sales plan I devised and have used for years is successful for many reasons.

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