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March 29, 2017 / Copywriting / Spring 2017 / Theme

If we could momentarily suspend reality to see a goal, we would have a handle on brainstorming. But in a world consumed with promposals and calculus tests, closing our minds and tuning out the usual barrage of text messages that steal our focus might pose a challenge. So how does one suspend reality? It’s a…

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June 11, 2009 / Coverage

At the beginning of the school year, have all staff members work together to generate a list of all the clubs, groups, sports and organizations within your school. Then, generate a corresponding list if one or two people within each group that would be key contact people in regards to activities, events and updates of their happenings. These people become BEAT CONTACTS.

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April 30, 2004 / Copywriting / Spring 2004

Mimi’s scream was almost primal. “I hate headlines!” rang out louder than OutKast from the back room. And yet, despite such agony, I knew I was winning.

After 14 years at a Texas high school, I spent my first year at Shawnee Mission East High School, Prairie Village, Kan., asking students to polish, refine and redo. I was evil incarnate.

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April 15, 1999 / Spring 1999 / Theme

A private space, comfortable couches, lots of food, idea lists, and open minds are required. It is not a time for the timid. By the end of the session, the individuals involved will have become a team. Love it or hate it, all will have committed to the common purpose of creating a book centered around the chosen theme.

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