October 17, 2013 / Fab Factor / Fall 2013

Snap it, Share it, See it with Community Upload

Written by Elizabeth Braden, CJE

Cameras, cameras everywhere, but not a photo to be had. Wait a minute. Why not?

Most students and parents own cell phones, many of them smartphones with cameras capable of taking amazing photos. Think of all those cameras clicking away at sporting events, dances, club meetings, vacations, restaurants and all the myriad of places that students go.

Sometimes if you want something, all you have to do is ask. And Walsworth’s Community Upload lets you do just that. Now you can ask students and parents for their photos, and they have an easy way to send them to you.

Then the photos are available for you to supplement coverage and increase story angles in the yearbook. You also can use them on Facebook, fliers and other items to promote the yearbook.

Community Upload is easy for you to set up and easy for parents and students to use. First, activate Community Upload in Members Only and set up your school’s access code. Then get the word out to students and parents that you want their photos using emails or Customized Marketing fliers and event cards found at walsworthyearbooks.com/marketing-help. In your marketing piece, give them the access code they will need to upload.

Parents will go to yearbookforever.com, click on Community Upload, enter the code and then begin uploading their images.

Community Upload has a file management system in Members Only to help you keep track of the photos and then decide which ones to use and where.

Just imagine – they snap it, they share it with you, and then everyone sees it. It’s a great way to increase your coverage of the year.

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Elizabeth Braden, CJE

Elizabeth Braden, CJE, is the former editor of Idea File magazine. Before retiring, she was a copywriter for Walsworth Yearbooks for more than 15 years, writing articles for various marketing materials, and proofreading copy for the Yearbook and Commercial divisions. Her career included reporting and editing for United Press International and editing for Knight-Ridder Financial News. She holds a Bachelor of Science degree in Mass Media News from the University of Tulsa.