Caught Our Eye

Jeep’s slogan is “Go anywhere. Do anything.” The snow covering the Jeeps in the dominant photo and the terrain behind them illustrated this slogan and provided a great entry point for the reader. The headline tied in the “Let There Be Noise” theme with a “BEEP BEEP” onomatopoeia, and the best part was when the Lance staff tied in students who don’t own Jeeps by connecting to other car-related ideas — dream cars to drive and other favorite car memories.

-written by Karen Johnson, MJE, adviser at Lawson High School