Caught Our Eye

Generations of Patriots – Here’s an ingenious story idea that has great reader interest and could be replicated anywhere in the country: students whose parents graduated from the same school as them. The Heritage staff had each of these students pose with their parent’s yearbook, and gave them an opportunity to talk about the coolness of their experience (sample: “My dad tells me all the weird things that went on back in his day and how easy-going everything was.”). And there’s a tremendous bonus to a spread like this one: readers will realize just how important it is to capture moments in the yearbook. You might just increase your sales without intending to!

– written by Brian Wilson, adviser, Palo Alto High School