Caught Our Eye

Strong Finish: Often a visually neglected section in the book, how an index is handled can be an indicator of “who you are” as a staff. The 2014 Echo staff used a version of spin-offs to begin each alphabetical listing on this spread to show that they are Courageous, Determined, Enthusiastic, respectful of Family, and Generous. Using the bold capital of each word as a photo frame, each letter is illustrated with a corresponding image that makes the index more interactive. Also framing the text columns throughout the index is a photo essay documenting a student performance called “Mock Rock,” probably a student favorite giving the index more spice and adding a coverage opportunity.