Selling yearbooks at parent events is smart, but there are certain issues you should be careful to avoid and important things to remember.
Why Didn’t I Think of That?
Some yearbook staffs have been making use of ads and articles in their local community newspapers as part of their marketing efforts.
Some North Carolina yearbook staffs recently used the idea of human billboards as an effective, inexpensive way to market the book.
The staff at Hastings High pulled out all the tricks to promote yearbook, including brightly colored fliers and staff T-shirts. And, of course, candy!
See how yearbook staff members at two high schools used a different idea – sandwich boards – to spread the word about yearbook sales.
Read how Olathe North High School and Kokomo High School drew some attention to their yearbook sales tables with an appearance by the school mascot.
Centreville High School created a nice bump in yearbook sales by promoting a “One Day Only” sale at an event this month.
At Mountain Pine High School in Arkansas, the staff raised awareness of the yearbook by holding a Mr./Miss Yearbook contest.
In our new series “Why didn’t I think of that?” we will spend the upcoming school year sharing practical tips and strategies on marketing and sales that we have compiled from you. We know that all the best yearbook expertise does not just reside with us – it is with all the yearbook staffs out there.
