September 16, 2010 / Why Didn't I Think of That?

Create sense of urgency with a one-day sale

Written by Idea File Staff

Adviser Melissa Rife and the yearbook staff from Centreville High School in Clifton, Va., passed along a smart tip for our latest “Why Didn’t I Think of That” entry.

Centreville created a nice bump in yearbook sales by promoting a “One Day Only” sale at their annual Back to School Fest this month. Rife and the staff created fliers promoting the sale and passed them around to the parents at the fair, creating a sense of urgency that the yearbook needed to be purchased that night.

The tactic worked. According to Rife, Centreville sold around 150 more yearbooks than they did at this time a year ago. And the best part? The idea does not have to only apply to Back to School type events. A “One Day Only” sale can work at any event that attracts a large number of parents.

Rife said, along with the “One Day Only” sale at the parent event, Centreville’s increase in sales this year can also be attributed to getting organized earlier and having their Online Sales ready to go in early August, as well as the blurbs her students have been posting on the yearbook’s Facebook page.

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.