Written by Marketing Staff
Clearly explain the group’s topic and goal.
Allow participants a few minutes to think.
Each participant, in turn, offers a brief idea or suggestion.
Criticism of any idea is not allowed.
All ideas are written down. Designate someone to record them.
Additional ideas or suggestions are offered, in turn or randomly.
Participants receive list of ideas. Rank ideas in order of perference.
Rankings are compiled and the top ideas are discussed further.