The start of the school year is always busy, but waiting to launch your online yearbook sales can cost your program momentum, sales and excitement. Schools who turn on their stores early consistently meet their goals.
With this year’s new Accessories and tools available in your School Store, there’s never been a better time to flip the switch. Here’s why now is the time to act – and how to make the most of it.
Families Can’t Buy What Isn’t Available
Parents and students are ready to order. In fact, many families start planning their purchases as soon as the school year begins. If your store isn’t open, they either forget, put it off or worse: buy other things instead of the yearbook.
When you turn on your School Store early, you:
- Give families more time to buy (and more chances to add yearbook Accessories)
- Remove barriers by making the yearbook available anytime, anywhere
- Create consistent visibility in school communications, social media and PEP emails
The earlier your store is open, the more likely families are to commit while enthusiasm is high.
The Ultimate Yearbook Experience Starts Online
This year’s additions to the School Store aren’t just small extras; they’re game changers.
- Cover Personalization (formerly Namestamping): Printed directly on the book with a sleek satin finish, offering the same polished look families love, plus more creative flexibility in the future.
- Vinyl Stickers (NEW!): A fun, customizable way for students to decorate their yearbook and anything else that’s theirs.
- Signing Markers (NEW!): The must-have accessory for signing day, ensuring every message lasts.
Add these to your School Store, and you’re not just selling yearbooks – you’re selling an experience families can’t resist.
Promoting these features as part of an Ultimate Experience Package (yearbook + cover personalization + stickers + markers + extras like protectors and supplements) helps families see the value in ordering everything together. It’s a win-win: students get more out of their yearbook, and your program earns more per order.
Marketing Made Simple with PEP
We know advisers and staffers are already juggling plenty. That’s why the Parent Email Program (PEP) is such a powerful tool. All you need to do is sign up.
Here’s what happens:
- Families receive professional, timely emails reminding them to order online
- Every email links directly to your School Store for easy checkout
- All you need to do is plan your in-school marketing and work on creating the best book ever
Schools who use PEP see stronger sales because families never forget when and where to order. Pairing PEP with your in-school marketing efforts and an open School Store is one of the smartest moves you can make this year.
Don’t Miss Out on the Contest
Here’s another reason to act quickly: schools that turn on Cover Personalization, Stickers and Signing Markers by Friday, Oct. 3, are entered into a drawing to win $500 for their yearbook program.
Two schools will win, and winners will be announced on Monday, Oct. 6, to kick off National Yearbook Week 2025.
That’s free money to support your program just for turning on features families will love.
How to Get Started
Turning on your School Store and new Accessories only takes a few minutes:
- Log in to Yearbook 360
- Under Sales, navigate to the Pricing tab
- Scroll to Yearbook Accessories Pricing
- Toggle on the items you want to offer
- Set your pricing
- Save changes
If you need help, your Walsworth rep is ready to guide you through it step by step.
The Bottom Line
Every yearbook is special. and This year, make sure you take advantage of the tools that can help make it a complete experience. By turning on your School Store early, activating the new Accessories and using PEP to market, you’re setting your program up for more sales, more participation and more excitement.
Don’t wait – families are ready now. Flip the switch on your store today and give your students the Ultimate Yearbook Experience.
