In Words Matter: Putting Words and Writing at the Heart of Your Yearbook Storytelling, speakers Jim Jordan and Susan Massy cover the basics of writing that all great yearbooks excel at.
That includes discussing 1) Why you need to include MORE writing in your books; 2) How you can IMPROVE the writing in your books; and 3) How GREAT scholastic yearbook writers have found and written amazing, engaging stories.
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About the hosts
Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a Special Consultant for Walsworth Yearbooks. Jim was JEA’s National Yearbook Adviser of the Year in 1996, and his yearbook staffs at Del Campo were frequent award winners.
He is also the host of the Yearbook Chat with Jim podcast on the Walsworth Yearbooks Podcast Network.
Susan Massy is the yearbook adviser at Shawnee Mission Northwest High School in Shawnee, Kansas, where her Lair yearbook staffs have been demonstrating excellence in writing and design for the past two decades. Massy was chosen JEA’s National Yearbook Adviser of the Year in 1999.