October 18, 2016 / Theme

Weave your theme through your book

Written by Elizabeth Braden, CJE

To bring a cohesive look to your yearbook, your theme should be on the cover, endsheets, and the title, opening, closing and division pages. Begin moving your theme beyond the cover with this activity from the “Finding Your Theme” unit of the Yearbook Suite, by Crystal Kazmierski, adviser at Arrowhead Christian Academy in Redlands, California.

First, have your students think about design elements to complement your theme (or theme ideas if you don’t have one selected). Students should sketch their ideas for the cover, endsheets and folio.

Second, they need to think about word play and graphics for your theme. Have them come up with possible division section titles that would go with the theme.

Lastly, they can get together in small groups, or one group if your staff is small, and share their ideas. If it appears the theme concept doesn’t work in some parts of the yearbook, consider revising the concept or starting over.

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Elizabeth Braden, CJE

Elizabeth Braden, CJE, is the former editor of Idea File magazine. Before retiring, she was a copywriter for Walsworth Yearbooks for more than 15 years, writing articles for various marketing materials, and proofreading copy for the Yearbook and Commercial divisions. Her career included reporting and editing for United Press International and editing for Knight-Ridder Financial News. She holds a Bachelor of Science degree in Mass Media News from the University of Tulsa.