February 14, 2011 / Marketing Stuff

Valentine’s Day can be a good time to promote yearbook specials

Written by Evan Blackwell, CJE

Love is in the air everywhere on Valentine’s Day, and today of all days is when the perfect gift idea can be priceless.

This month, and this day, can be the perfect time to run special promotions of the yearbook.

One Walsworth school recently let us know about just such a promotion they have been doing. Key Largo School in Key Largo, Fla., announced to their students that they want each of the classes in their school to reach 100% in purchasing the yearbook.

To inspire that, during the month of February the first Key Largo class to reach 100% will get a pizza party compliments of the yearbook staff.

What February, or Valentine’s Day-themed, yearbook promotions might work at your school?

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.