Join us this summer!

From July 13-15, Walsworth Yearbooks is proud to host our first ever National Virtual Workshop.

This live, online event is open to schools across the country, and will give yearbook advisers and staffs the chance to get their 2021 books off to the right start!

National Virtual Workshop Session Descriptions

Session Descriptions

Learn more about the sessions at the National Virtual Workshop.

Theme (General Session) - Mike Taylor, CJE, and Sabrina Schmitz, CJE

Monday, July 13, 11:15 a.m. - Noon, Central time
No one will ever walk up to yearbook staffers and say, "Nice Theme." No one will ever tell you they like your graphics package. What they will say is, "Nice book." A strong theme idea, coverage, type package and lastly graphics, will allow the yearbook staff to tell the story of the year. Sabrina and Mike will walk you through the development of a strong storytelling theme presentation, leading you to the nicest book yet.

Trends (General Session) - Courtney Hanks, CJE

Monday, July 13, 12:10 - 12:40 p.m., Central time
Explore new design trends and how to implement them into your next yearbook design to create a compelling, contemporary theme.

Editorial Leadership 1: Get Ready to Lead - Susan Massy

Monday, July 13, 2:50 - 3:20 p.m., Central time
You’ve been named the editor of the yearbook staff. CONGRATULATIONS! Now what? Join us for advice from Lair adviser Susan Massy and former yearbook editors from across the country on being in charge, enhancing or changing the culture of your staff, meeting deadlines, and more. With only 30 minutes to present everything you ever needed to know about being an editor, this will be a fast-moving session. Be sure you are taking notes. You’ll also be given a chance to submit a specific question that relates to your leadership fears/concerns. It may be chosen as one of those which will be addressed in the 2nd leadership session.

Editorial Leadership 2: What Else Do You Want to Know? - Susan Massy

Wednesday, July 15, 11:25 - 11:55 a.m., Central time
Prior to this session, you may submit questions to the panel which will be made up of a yearbook adviser, yearbook reps and former editors and get some advice. Lair adviser Susan Massy will moderate the session. Follow-up questions to the information presented can be submitted while the session is in progress and will be answered if time permits.

Middle School 1 Theme and Trends - Andrew Young, CJE

Monday, July 13, 2:50 - 3:20 p.m., Central time
This session will cover basic terminology, what you need to know about theme and what trends will help you develop and convey your theme from cover to cover.  Students will see lots of examples and take away some ideas about trends in this “new normal."

Middle School 2 Introduction to Photography - Andrew Young, CJE

Tuesday, July 14, 2:25 - 2:55 p.m., Central time
This session will cover basic camera functions, understanding photo composition and choosing the right photo. We will look at award-winning middle school photography for examples and inspiration.

Middle School 3 Coverage and Staff Management - Andrew Young, CJE

Tuesday, July 14, 3-3:30 p.m., Central time 
Managing a middle school staff has unique challenges. This session will cover how to efficiently organize your staff and how to cover as many students and events as possible to make for a great yearbook.  We will share some examples of great middle school coverage and discuss how they got there.

Photo Editing Best Practices – Photopea - Jason Davis, CJE

Tuesday, July 14, 2:25 - 2:55 p.m., Central time
Wednesday, July 15, 12:35 - 1:05 p.m., Central time 

This session will show you how to use Photopea in Online Design.  We will cover some basic editing tools and strategies to help you make the most out of the photos you have.  We will demonstrate a few techniques for color adjustment and cropping to improve the look of your book.

  • Tools – Crop
  • Adjusting levels/curves
  • Exposure
  • Transform
  • Re-colorize
  • How to take the yellow out of gym photos

Photo Management for Online Design - CeCe Boehme

Wednesday, July 15, 11:25 - 11:55 a.m., Central time
You’ve taken amazing photos, but there’s a lot to do before they can be used. Being able to quickly and easily find the perfect photo is key to making a great spread. This session will walk you through how to take the photos from your memory card, rename them and best organize them in Online Design. We will discuss batch renaming, choosing good photos and how to use albums and topics to maximize your team’s efficiency. Lay the foundation now to save time later. This session is for anyone who sees the value in investing on the front end to save time on the back end.
  

Remote Start to the Year - Building Your Virtual Classroom - Susan McNulty

Tuesday, July 14, 2:25 - 2:55 p.m., Central time
Designed for advisers and editors, this course offers essential steps for beginning the year in a virtual classroom. We will explore creative ways to build relationships, discover virtual methods of teaching yearbook basics and expand on ideas for creating a yearbook in a distance learning setting.

Remote Start to the Year – Creating and Selling your Yearbook Virtually - Susan McNulty

Tuesday, July 14, 3 - 3:30 p.m., Central time
If the school year begins in a distance learning setting, how will we market and sell our yearbooks? Is now the time to switch to a chronological ladder? What are the tools available to help staff members? What if even school pictures are disrupted? This session, geared toward advisers and editors, will examine these questions and seek out solutions.

Staff Motivation (General Session) - Jessica Young

Wednesday, July 15, 11 - 11:20 a.m., Central time
It doesn’t matter what skills they come in with – if you show them that you value them and make them part of your yearbook family, they will deliver! What does community in a classroom look like and feel like?  This session will provide advisers and students with some ideas for building and maintaining team and creating ownership of their work while making yearbook the highlight of their day.

Content-Driven Design (General Session) - Dow and Becky Tate

Tuesday, July 14, 1:40 - 2:20 p.m., Central time
Plugging content into templates may be faster, but teaching students effective design based on the content they gather creates better storytelling and a much more vibrant look.  Content-driven designs provides more stimulating challenges for high school students as well as lessons that are more professionally applicable and will make them more marketable.

How to Execute a Theme - Dow Tate

Tuesday, July 14, 11:25 - 11:55 a.m., Central time
Developing a theme is more than picking a font and designing a cover.  The best books in the country develop a voice. The session will look at the depth at which schools deliver the story of the school year to the reader.

Mod/Grid Design - Vanessa Martinez

Tuesday, July 14, 2:25 - 2:55 p.m., Central time
Have you ever wondered why the white space in award-winning yearbooks looks so sharp and organized? In this class, you will learn how to make big improvements in your spread design by utilizing margins, grids and guides to create clean mods and coverage packages that help guide the eye of the reader through your content.

Basic Design: New to Yearbook, Where do I start? - Sheila Moore

Tuesday, July 14, 11:25 - 11:55 a.m., Central time
Tuesday, July 14, Noon - 12:30 p.m., Central time
So, you have been tasked with creating content for the next yearbook. Congratulations! Have you had the chance to sit and stare at a blank screen yet? Wondering where to start? Then, still look at a blank screen a month later because you did not have a plan for coverage? In this course, students will learn to approach their spreads with a plan, then use the basics of design to tell a story their community will want to read.

Great Interviewing - Leland Mallett, CJE

Tuesday, July 14, 11:25 - 11:55 a.m., Central time
Wednesday, July 15, 11:25 - 11:55 a.m., Central time
Weak stories are often because of weak interviews. Pick up some pointers on how to get great information and great quotes you need to tell a great story. From in-person, to online, to email, we'll talk professionalism, techniques and rewards for a successful interview.

Sports Writing - Rick Brunson

Wednesday, July 15, 11:25 - 11:55 a.m., Central time
Wednesday, July 15, Noon - 12:30 p.m., Central time
Sports writing, said legendary Sports Illustrated reporter Frank Deford, is not about games. It’s about “the characters, the tales, the humor, the pain.’’ That’s what you will learn to write about in this course. To do that, you will need to become a reporter; someone who is an expert at hanging out, observing scenes, talking to people and collecting data and information that helps you write a true, compelling story. If all you care about is your favorite sport or how the ball bounces or strategy and statistics, this is not the class for you. ESPN couch potatoes need not apply. But, if you want to be a storyteller who turns this crucial section of your yearbook into something people will actually read – all the way to the end – then we’ll see you in class!

Outcomes: After successfully and fully participating in this class, students will understand:

  • How to write a 250-300-word season recap story.
  • How to conduct a successful interview.
  • How to identify a team’s storyline.
  • How to find the emotional center of a story.
  • How to use telling details to tell a compelling sports story.

Awards - Tiffany Kopcak, CJE

Monday, July 13, 2:50 - 3:20 p.m., Central time
Tuesday, July 14, 3 - 3:30 p.m., Central time
Get help navigating the critique and competition scene to know what’s out there. Critiques are great to build your publication’s standards and set goals for the year while competitions recognize the best of the best. Learn what it takes to excel in both.

What the coronavirus taught me about staff management - Brit Taylor, CJE

Monday, July 13, 2:50 - 3:20 p.m., Central time
Tuesday, July 14, Noon - 12:30 p.m., Central time
Tuesday, July 14, 3 - 3:30 p.m., Central time
A look at best practices to get your yearbook staff to work together to produce a quality yearbook… without strangling each other. This session, which will target advisers and editors, highlights strategies to get everyone working and gives advice on managing the different personalities, abilities and mood swings of your 10-40 staff members. 

Feature Writing: The Story of a Lifetime - Bobby Hawthorne

Wednesday, July 15, 11:25 - 11:55 a.m., Central time
Wednesday, July 15, Noon - 12:30 p.m., Central time
Wednesday, July 15, 12:35 - 1:05 p.m., Central time

The Myth: No one reads yearbook copy. The Truth: No one reads yearbook copy because it's rarely written to be read. It's usually written to fill a hole on a page or spread. That’s sad because you cannot capture the truth of the year without telling the stories behind the images. It's not easy, but if you produce compelling copy, students will not only read it, they'll remember it forever.

 

InDesign Basics of Spread Design (Session 1) - Christy Porcelli

Wednesday, July 15, Noon - 12:30 p.m., Central time
In this session, participants will learn the basics of InDesign needed for spread design. After an overview of the fundamentals, we will dive into more advanced tools needed to enhance spread design.

InDesign for Editors and Advisers (Session 2) - Christy Porcelli

Wednesday, July 15, 12:35 - 1:05 p.m., Central time
This session focuses on building the master book - from formatting margins and grids, to setting up character styles and color palettes - to create design consistency throughout your book. We will also touch on how to manage your files once you create them to help your work flow from production to proofs to indexing.

Developing a New Coverage Mindset for an Uncertain Fall and Beyond (General Session) - Jim Jordan

Monday, July 13, 2 - 2:45 p.m., Central time
The opening of school in the fall of 2020 will be unique and challenging. No matter what happens, yearbook staffs need to be prepared to expand their coverage and develop a new coverage mindset. Staffs will need to be prepared to cover whatever might be interesting AS IT HAPPENS. Things will undoubtedly be in a state of change and flux throughout the year. This session will explore many possibilities for rethinking how coverage is done when things “we have always covered” may not be available.  The issue should not be the coverage we have lost, but all the new historically significant coverage we have GAINED!

Outcomes: The course will provide strategies for covering the year no matter how it begins – online, on campus, or a combination of both. It will take an in depth look at chronological coverage plans and discuss multiple story ideas.

Marketing and Social Media - Kathy Beers

Monday, July 13, 2:50 - 3:20 p.m., Central time
Wednesday, July 15, 12:35 - 1:05 p.m., Central time

“If you always do what you’ve always done, you’ll always get what you’ve always gotten.”  Want to actually sell MORE yearbooks? Marketing is more than a poster.

In this session, we will explain why every staff should want to sell more yearbooks. We’ll talk about what branding is and how you can use it, revisit some of the tried and true marketing strategies, and introduce some brand new ideas. You’ll leave with open eyes and a list of new, often FREE, ways to sell more yearbooks than ever before.

Online Design: Planning Your Book - Linda Runatz

Wednesday, July 15, Noon - 12:30 p.m., Central time

Where do I begin? This session will help new advisors and editors set up and organize their Online Design so your staff can get started creating your book! We’ll cover the key elements in setting up a ladder, assigning spreads, selecting fonts, creating and assigning color styles, uploading pictures and utilizing master pages. Your book will be off to a great start once you learn these important steps!

Online Design – Design Basics: Page Editor & Tools - Linda Runatz

Wednesday, July 15, 12:35 - 1:05 p.m., Central time
Just getting started in Online Design? In this session you’ll learn about the basic elements and tools of Online Design to get you started creating spreads. We’ll look at inserting and manipulating text boxes, photographs, and graphic elements. We’ll also explore some of the basic tools in Online Design that help enhance your layout and simply make your job a little easier.

Photo Editing Best Practices for Photoshop - Mark Murray

Tuesday, July 14, Noon - 12:30 p.m., Central time
From batch renaming image files to correcting brightness, contrast and color balance, we’ll look at some quick tips for using Adobe Bridge and Photoshop to manage publication photos and make sure they look their best in the yearbook.

Photo Editing Best Practices for Lightroom - Mark Murray

Wednesday, July 15, Noon - 12:30 p.m., Central time
Never used Lightroom before? Come take a look at some of its features and how it was created to manage thousands of photos. Designed primarily for individual users, it can still be a great tool for publication staffs.

Advanced Photo Editing with Photoshop - Mark Murray

Tuesday, July 14, 3 - 3:30 p.m., Central time
Wednesday, July 15, 12:35 - 1:05 p.m., Central time
Learn some quick tips for selecting objects in the photo, creating cutouts and working with adjustment layers in Photoshop.

 

Advanced Design Part I: Principles - Alyssa Boehringer

Tuesday, July 14, 11:25 - 11:55 a.m., Central time
Contrast, repetition, alignment and proximity are the four pillars of graphic design. In this session we’ll look at what makes great design so great. No potty words will be used during this presentation.

Advanced Design Part II: Inspiration - Alyssa Boehringer

Tuesday, July 14, Noon - 12:30 p.m., Central time
Finding ideas for yearbook is like hunting for buried treasure. In this session, we'll draw a map on the back of a children's takeout menu to find where X marks the spot for great design inspiration.

Yearbook AR - Don Leonard

Monday, July 13, 2:50 - 3:20 p.m., Central time
Tuesday, July 14, 3 - 3:30 p.m., Central time
Wednesday, July 15, 11:25 - 11:55 a.m., Central time

Learn how to add digital content to your yearbook using Walsworth’s Yearbook AR app and Blippar.com website. Add videos, slideshows and animations to expand content and provide alternative engaging and interactive content from your printed yearbook.

Outcome: Learn how to get your Walsworth AR Blippar account set up, and the entire easy process to create a blip from adding a Marker image, to publishing live for your students and yearbook community. In addition, we will talk about exactly what types of images and videos can be used, what kind of content to create for your book, and where to find help if you have any issues. Handouts and website links will be provided.

Advanced Photography 1, Composition: Organizing and Controlling Your Frame - Mitchell Franz

Tuesday, July 14, 11:25 - 11:55 a.m., Central time
Organizing your subject matter in the most effective way not only leads to more visually interesting images but more impactful images for documenting the moments of your year. After reviewing foundational composition techniques, this session will explore advanced compositional techniques and practices for controlling your frame completely as well as organizing the content for the best storytelling value.

Advanced Photography 2, Second-Nature Storytelling: Tips for Documenting Ordinary Moments in Extraordinary Way - Mitchell Franz

Tuesday, July 14, Noon - 12:30 p.m., Central time
Our yearbook is the storytelling medium of our school year and the images need to reflect that. What makes a storytelling image? How can we document the ordinary in an extraordinary fashion? Diving into the meaning of story, the why of our assignment, and narrative types is only the beginning for this loaded session. Then we'll cover tips for thinking outside the box on that school tradition that never changes.

Basic Photo Principles - Tod Traughber, CJE

Tuesday, July 14, 11:25 - 11:55 a.m., Central time
Tuesday, July 14, Noon - 12:30 p.m., Central time
Welcome to Basic Principles of Photography. During our time together, we will quickly look at how a camera works and how you can maximize your exposures by combining the camera’s internal mechanics with fundamental composition techniques. This is a class rich in concepts, practical advice, and powerful examples to inspire your new adventure in photography.