Marketing and selling your yearbook are as important as the right theme, outstanding design and amazing photography. A great yearbook, with each student in the yearbook multiple times, will make students feel included and help with your yearbook sales. If every student in your school doesn’t already buy a yearbook, then it’s time to level…
“So, what’s our theme going to be for this year?” It’s one of the first questions a yearbook staff tackles, but even once you’ve decided your theme, the question still plays out all year long as you decide how to implement the theme. You’ve likely already decided on your theme and are busy implementing it…
So you’re ready to Level Up your writing. Congrats! The fact that you’re reading this blog already means you are taking steps in the “write” direction. In the yearbook world, we know that any story worth telling is worth telling well. Sure, a picture may be worth a thousand words, but a picture with words…
The purpose of every yearbook should be to tell the complete story of one year at one school through words, photos and design. Your coverage plan is the framework that drives the telling of your story from your cover to the last page of the book. Make sure that plan leads you to focus on…
Pictures help tell the story of the year in a way that draws your readers into your book. They can educate, illuminate, entertain and make our world a more beautiful place. Eye-catching photos will grab your attention and improve a yearbook spread beyond measure. In a world full of iPhones, Androids and countless types of…
They say beauty is in the eye of the beholder. As yearbookers, we know the pride you see when you hold that finished product, but are you effectively conveying your message to the intended beholder – the student body – through your design? Since a little design TLC never hurt anyone, we’ve compiled some of…
It’s National Yearbook Week, aka the best week of the year! If you are a newbie, you might be asking yourself, what in the world is National Yearbook Week? So, let’s start with the back story. In 1987, President Ronald Reagan declared the week of Oct. 4 each year as “National Yearbook Week.” Most holidays…
Success takes many shapes and forms. Many of you already have a successful yearbook – it’s a good book that sells. But if you staunchly believe normal is overrated, if your pursuit of excellence is what drives you, if you keep searching for how to infuse the yearbook with your unique school flavor and spice,…
Nearly 500 yearbook advisers from all over the country entered Walsworth’s “The Best Thing About Yearbook is…” contest during National Yearbook Week 2018 last week. Once the dust settled, two lucky winners were drawn at the end of the day on Friday as winners. Mary Beth Lee from Chisholm Trail High School in Fort Worth,…
Walsworth’s Jim Jordan and Susan Massy, yearbook adviser at Shawnee Mission Northwest High School in Shawnee, Kansas, held the second of two live National Yearbook Week webinars on Thursday. Their session, Feature It!, was focused on in-depth yearbook storytelling and feature writing. What is the best way to tell a yearbook story? The options for…
