This is an officially licensed image of Warner Bros. Studios. Using this image in your book without acquiring the proper permission would be copyright infringement.
These are generally ineligible for copyright because they lack the necessary originality and creativity to distinguish them from the ideas they represent. For example, the words in the well-known airline slogan, “Some people just know how to fly” cannot be copyrighted and, therefore, could be used as a headline or caption in coverage of the school track team.
First, the work must be original. This means that the author must have shown at least a small spark of creativity when he made the work. For example, your school’s cheerleading squad could not claim the copyright to a cheer that has been used by other schools, even if they changed words to reflect your team and school name. Second, the work must be “fixed in any tangible medium of expression.” This “fixation” requirement means that only works preserved in a tangible form (a book, a newspaper, a video, a CD-ROM disk, etc.) – as opposed to those existing entirely in an artist’s mind – will receive copyright protection.