A.C. Davis High School used an aggressive two-week marketing blitz with Walsworth’s Latino Marketing materials to generate 78 new yearbook sales over a 3-day period.
Contests, like raffle drawings, can be a great way to catch the eye of your Latino community while promoting yearbooks purchases.
While it can be difficult to get your yearbook marketing message to parents, it is an even greater challenge to reach Latino parents. Posters about yearbooks may not speak to them. Walsworth’s customized Latino Marketing materials can help.
Are you looking for the most efficient ways to reach the parents of the Latino students in your school? Consider recruiting a Latino parent who has purchased and cherishes the yearbook as a parent marketer.
This past spring, Walsworth created a new program based on requests from schools like yours to help sell more yearbooks to the Latino community. We conducted research with advisers and Latino parents across the country and used our findings to create effective marketing tools.