Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Spring 2019

March 20, 2019 / Idea File Magazine / Spring 2019

Everyone hopes for a year of smooth sailing, with an exceptional staff and an appreciative community. That rarely matches reality. Sometimes a curveball changes the program. It could be planned or hit you out of nowhere. Advisers who faced drastic culture shifts in their classroom offered sound advice.  Understand your audience Not my yearbook After…

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Yearbooks are an integral part of any school year. However, as one of the only organizations at school whose very existence depends upon sales, keeping your program financially healthy presents a unique challenge. Keep your yearbook program in the black with these five yearbook marketing ideas.  1. Train a marketing manager Who knows how to…

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Over the last several years, I became known by the title of Ask Mike. This is mainly due to the questions I get when traveling around the country or through my podcast called Ask Mike. Now it’s time to answer some of those questions. D’Angilo in Kansas writes: Hey Mike, when we look at our…

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