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Spring 2017

It’s time to start thinking about your next yearbook. Even though this year’s book is not finished, you need to think about what you can do this spring to ensure a smooth transition from one book to the next and from one staff to the next. While your current staff is busily covering the current…

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March 31, 2017 / Spring 2017 / Staff Management

In the midst of creating this year’s yearbook, it’s hard to look ahead and get motivated to start next year’s book. However, the best yearbook years start well before the first day of school. Early preparation starts with more than just idea generation. In fact, it begins with identifying and training new and returning staff…

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March 30, 2017 / Photography / Picture This / Spring 2017

Students need to select the best story-telling photos for their spreads. The advice here will help your students with their remaining deadlines, or if your book is complete, can be used to train your next staff. At a major school event, hundreds of photos may be taken in just an hour. After you’ve sorted out…

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March 29, 2017 / Copywriting / Spring 2017 / Theme

If we could momentarily suspend reality to see a goal, we would have a handle on brainstorming. But in a world consumed with promposals and calculus tests, closing our minds and tuning out the usual barrage of text messages that steal our focus might pose a challenge. So how does one suspend reality? It’s a…

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March 24, 2017 / Ask Mike / Design / Spring 2017

HEY, why are you using font sizes that can be read from the space station? You and your students have a vision for the final project. Hopefully, in that vision, you dream of a classy, sophisticated book that your student body and community will love. You know your colors, you’ve planned great coverage, you’re getting…

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March 23, 2017 / Idea File Magazine / Spring 2017

How can you get better if you don’t have anyone telling you what you could improve on? It’s true that we’re often our own worst critics, but if you don’t know the rules of the game, how can you possibly know whether what you’re doing is right or wrong? It would be akin to someone…

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