Every fall, our annual trip to the Michigan Interscholastic Press Association (MIPA) Middle School Journalism Conference proves to be a memorable experience. Everyone involved – the students, their parents, our school and me – benefits in numerous ways.
Some staffs are devoid of dedicated writers and have regulated copy to languish in mediocrity. Even if your staff loathes the written word and your copy editor jumped ship, it is still possible for your publication to have wonderful writing.
If you dislike your yearbook sales numbers, it’s time to begin looking for new ways to market the book to students and to their parents. There are many new approaches to boost sagging sales.