Celebrating Kathy Craghead: Her life, career and the impact she made on yearbook

Long-time yearbook adviser Kathy Craghead passed away on May 23. We reached out to some of Kathy’s closest yearbook friends and asked them to reflect on her life.

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Spring 2009

May 28, 2009 / Spring 2009 / Staff Management

Constructive criticism of last year’s yearbook can help assist in producing your next yearbook. Use the criteria on the checklist below, which is often used by state or national yearbook critique services, to critique your book in five categories.

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May 27, 2009 / Spring 2009 / Staff Management

Distribution is an exciting time as students, faculty, parents and others look at the final product that the yearbook staff has worked so hard on all year. Yet, yearbook staffs dread a reader pointing out something in the book they do not like, or worse – errors. Like every other phase of yearbook production, plans need to be in place to handle customer concerns and complaints.

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May 27, 2009 / Spring 2009 / Staff Management

In the 1989 movie, Field of Dreams, farmer Ray Kinsella, played by Kevin Costner, follows the directions of a mysterious voice to construct a baseball diamond in his cornfield. He hears a voice whisper, “If you build it, he will come.” Ray builds the baseball diamond, and the greatest heroes of his past come to play.

Similar to Ray, many yearbook advisers and their staffs create a yearbook in the hopes that students and parents will come to buy and appreciate the end result.

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May 27, 2009 / Advertising / Marketing / Spring 2009

It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.

The sales plan I devised and have used for years is successful for many reasons.

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May 27, 2009 / Spring 2009 / Teaching Moments

Every year, yearbook advisers everywhere give the usual lecture about why yearbooks are important. We stress the historical aspect of our task, remind students that they are creating the memories that we will all look back on in 20 years and how important it is to freeze the year in picture and words.

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May 27, 2009 / Spring 2009

Walsworth is the first U.S. yearbook company to be granted Forest Stewardship Council (FSC) certification by Scientific Certification Systems (SCS). That means FSC-certified paper that we buy comes from forests that are responsibly managed to meet supply needs now and in the future.

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