three students sitting at a table and looking at a pile of yearbooks

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Jill Chittum

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Fall 2012

October 17, 2012 / Advertising / Fall 2012

Your yearbook program needs revenue. That precious money can come from a variety of places. Sales of the book, obviously, are the most important, and creative fundraisers can supplement the budget, but ad sales are a vital piece of the pie that you might not be maximizing.

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October 16, 2012 / Fall 2012 / Teaching Moments

Advising a middle school yearbook staff sometimes feels like a game of telephone. Remember that game? You whisper, “I like cheese,” to the first person in line, only to end up with, “Did you know that Sarah is dating Bobby?” at the end of the line.

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October 15, 2012 / Fall 2012 / Photography / Picture This

You’ve noticed them at school events and activities on and off campus. They always seem to have a camera bag strapped around their shoulders. And while everyone on the yearbook staff may be required to take photos for a grade, somehow these students are the ones whose exceptional photographs dominate the pages of your yearbook.

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October 11, 2012 / Design / Fab Factor / Fall 2012

A yearbook should be created for more than the eye. The book should feel good in a reader’s hands, and make them want to pick it up, touch it, hold it and open it. When you think about the theme and direction of your yearbook, think not only of the design on the cover, but how materials and applications can convey that theme.

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