Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Fall 2011

September 28, 2011 / Fall 2011 / Theme

In their quest to keep their yearbook relevant, this award-winning, veteran adviser’s staff has abandoned strongly held theme development principles to make an emotional connection with their readers.

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September 28, 2011 / Fall 2011 / Staff Management

When I took over the yearbook staff, the book was in debt, the students were uninterested, and the school was not sure it wanted to continue to support a failing program. Which is why I developed these strategies to recruit and retain a new staff.

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