three students sitting at a table and looking at a pile of yearbooks

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Jill Chittum

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Fall 2011

September 28, 2011 / Fall 2011 / Theme

In their quest to keep their yearbook relevant, this award-winning, veteran adviser’s staff has abandoned strongly held theme development principles to make an emotional connection with their readers.

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September 28, 2011 / Fall 2011 / Staff Management

When I took over the yearbook staff, the book was in debt, the students were uninterested, and the school was not sure it wanted to continue to support a failing program. Which is why I developed these strategies to recruit and retain a new staff.

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