Six things new yearbook advisers should be doing right now

There are many tasks to complete at the beginning of the school year. Walsworth is here to provide some guidance. We’ve compiled a list of the six tasks that need to be addressed right now.

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Fall 2005

September 25, 2005 / Design / Fall 2005

Keep color consistency in your yearbook sections, even when you have several designers, and even if not all of the colors are chosen but work needs to start as deadlines loom. Use the Swatches palette (Window > Swatches) to assign hue-independent page elements. By naming swatches based upon what they do for the design instead of color name, they are more easily managed.

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September 25, 2005 / Copywriting / Fall 2005 / Five Simple Ideas

Headlines set the mood and tone of a story, as well as hook the reader. As a rule, the main headline should be short and in present tense. If used, a secondary headline may be written in past tense, especially if it is placed after the main headline. The headline and lead paragraph should relate, but not repeat the same words. Now, consider these five ideas to generate greater reader interest.

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September 25, 2005 / Fall 2005 / Photo Quest / Photography

Check out the latest single lens reflex cameras – either film or digital – in your local photo store and most, if they come with a lens, give you a small zoom – such as 18- 55mm or 28-90mm. Manufacturers are banking on the consumer wanting the variety of the zoom. Gone for the most part is the standard 50mm lens, the one that most duplicates our own vision. With these new zooms comes the challenge of how to use the varied focal lengths effectively.

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September 25, 2005 / Fall 2005 / Photography / Staff Management

Whether we have a pleasant or a horrible experience creating a yearbook is not influenced by our quality of layouts or photographs. Most of us can even accept it and carry on if our page software occasionally does not behave. What really makes you despise or love this whole process is how organized you are.

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September 25, 2005 / Fall 2005 / Fundraising

Figuring out new and creative ways to bring in money is an annual goal for many yearbook staffs. After all, yearbook programs need funds to keep making improvements to the book. Some staffs come up with some really fun ideas. Here is a quick look at a few of those ideas that were very successful for the schools involved:

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September 25, 2005 / Fall 2005

Many reporters have written books. These works of fiction and non-fiction were written by a variety of people who have worked for news organizations. Whether they are worth recommending is for you to discover, as one or two of these books may be a little intense, but it does show how the path of journalism can take writers down different roads.

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September 25, 2005 / Fall 2005

Greg Meissen has been making color photos look good for almost three generations of students. His 40th anniversary with Walsworth was Jan. 13, 2005. In all that time, he has worked in the same area – the Four-color Scanner Department. His job entails work for both the yearbook and commercial divisions of Walsworth.

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