Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Fall 1999

September 23, 1999 / Fall 1999

Almost every professional school photographer from coast to coast touted this little automatic wonder as the solution for yearbook advisers. Some even added a free point-and-shoot as a signing bonus.

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September 23, 1999 / Fall 1999 / Marketing

The young lady singing the praises of yearbook was highly enthusiastic and oddly familiar. Students watched in amazement as the wild and crazy gal made a very convincing case for buying a copy of the 1999 yearbook. Broadcasting from the school’s central control room, the extremely popular video infomercial reached every student in every classroom. By the end of the day, everybody was talking about the yearbook and about how cute Brian Thomas looked in a dress and high heels.

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September 23, 1999 / Fall 1999 / Staff Management

During my first few years as yearbook adviser, I wanted to have control over everything. I did not want the students to have too much responsibility for fear of mistakes and errors in the yearbook. As a result, the yearbook process became cumbersome and overwhelming. It took up a large part of each school day and, frankly, the better part of my life.

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