three students sitting at a table and looking at a pile of yearbooks

Kickstart your year with Training Resources

Familiarize yourself with the wide range of materials our training resources page has to offer.

Jill Chittum

Featured post

Fall 1996

September 17, 1996 / Copywriting / Coverage / Fall 1996

Writing copy – good copy – can be the most burdensome part of producing a yearbook. It often involves laboring for hours over a single caption; tearing through the thesaurus to find the perfect word; struggling to gather effective quotes; never settling for “good enough” if there is something better. Mentally exhausting? Yes! And yet, the essence of excellent yearbook writing can be summed up in one simple word: detail.

Read more