When school starts and your staff is excited about the new year and the new book, it seems like everyone is working together. As the year progresses, senioritis hits and sometimes becomes a roadblock. Over the years I’ve found several ways to keep the seniors motivated to continue working until graduation.
Five Simple Ideas
One of my students’ favorite activities is a yearbook theme design contest. Instead of waiting until September to come up with a concept, we have a contest every spring. The winning theme is usually the yearbook theme for the next school year. Here are the rules and advantages.
A staff manual should answer any question a yearbook staff member may have if they were to find themselves working alone in the yearbook room – not that that should happen. But the point is, the manual needs to be inclusive and easy to navigate and access information. Place your mission statement and purpose at the beginning with the table of contents and, at minimum, put these items in the manual. This contents list comes from Deborah Garner, yearbook adviser at Central High School in Springfi eld, Mo.
Those of us who have been advising for a while know yearbook production is a year-round job, no matter what our teaching contract says. Just like the Boy Scouts, the better prepared staff members are, the better the outcome. Here are ways to keep students thinking yearbook over the summer.
Capturing sports photographically has always been one of, if not the toughest, assignment faced by any photographer. For some students, the challenge is welcomed. For others, just the word sports puts fear into their hearts. However, patience and practice can help any photographer become less afraid of the dreaded sports assignment.
Once you have your sales assignment and know the places you are going to try to sell an ad, it is time to do your homework. Never walk into a business unprepared.
There are many ways to tell a story, but to entice readers to linger over the yearbook copy, the best writers follow basic story-telling rules. Most of those rules revolve around the stories of the people in the school. The events may not change year to year, but the people do, and how they participate in and react to those events makes each year unique. Consider these basic points ofcopy writing to tell the story of those people.
Headlines set the mood and tone of a story, as well as hook the reader. As a rule, the main headline should be short and in present tense. If used, a secondary headline may be written in past tense, especially if it is placed after the main headline. The headline and lead paragraph should relate, but not repeat the same words. Now, consider these five ideas to generate greater reader interest.
