Making It Work, Part 1

How are schools around the country telling the story of the year? Check out this series as we highlight the incredible work yearbook staffs are doing under unusual circumstances. Yearbook staffs have had to find new ways to cover what's happening at their school, and they've done an incredible job so far!

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May 27, 2009 / Advertising / Marketing / Spring 2009

It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.

The sales plan I devised and have used for years is successful for many reasons.

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September 2, 2003 / Advertising / Fall 2003

Money raised from ad sales at Shaler Area High School, Pittsburgh, Pa., has continued to increase over the years based on the idea that the more motivated salespeople you have, the more money you can raise.

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