How are schools around the country telling the story of the year? Check out this series as we highlight the incredible work yearbook staffs are doing under unusual circumstances. Yearbook staffs have had to find new ways to cover what's happening at their school, and they've done an incredible job so far!
It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.
The sales plan I devised and have used for years is successful for many reasons.
My students cringe when they see paperback publications with posed photos, talking captions and weak copy in other yearbooks. They have come to expect more when it comes to producing a middle school yearbook.
There is no reason why a middle school yearbook can’t have lots of pages with great photos and strong copy.
Money raised from ad sales at Shaler Area High School, Pittsburgh, Pa., has continued to increase over the years based on the idea that the more motivated salespeople you have, the more money you can raise.
Developing innovative fund-raising ideas is a challenge for almost every yearbook staff. The Alchemist staff at Concord Middle School, Concord, N.C., met that challenge by selling nearly $1,000 in patron ads for its 1998 yearbook.