Once you have your sales assignment and know the places you are going to try to sell an ad, it is time to do your homework. Never walk into a business unprepared.
The only person who should be surprised by a senior ad is the senior who is seeing it for the first time.
Money raised from ad sales at Shaler Area High School, Pittsburgh, Pa., has continued to increase over the years based on the idea that the more motivated salespeople you have, the more money you can raise.
Developing innovative fund-raising ideas is a challenge for almost every yearbook staff. The Alchemist staff at Concord Middle School, Concord, N.C., met that challenge by selling nearly $1,000 in patron ads for its 1998 yearbook.