19 Walsworth Yearbooks schools named CSPA Crown Finalists

Nineteen 2017 yearbooks from Walsworth Yearbooks schools were among those announced as 2018 Crown Award Finalists by the CSPA.

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December 6, 2017 / Advertising / Design

No one involved in the process knows everything they should know to produce a senior tribute for the yearbook. Most parents have never designed, photo-edited or written for a yearbook before. Yearbook designers and the tribute staff have never had children graduate. These two groups — parents and ads/tribute staff — are often at odds in the tribute production process.

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March 10, 2014 / Advertising / Marketing / Spring 2014

To make money, it’s been said yearbook staffs should sell their products – yearbooks, ads and options – and not candy bars and car washes. If your yearbook staff has a great annual fundraiser that your school enjoys, stick with it. But if it’s time to venture into or improve your business ad sales, these tips should get your staff organized and increase their confidence.

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October 17, 2012 / Advertising / Fall 2012

Your yearbook program needs revenue. That precious money can come from a variety of places. Sales of the book, obviously, are the most important, and creative fundraisers can supplement the budget, but ad sales are a vital piece of the pie that you might not be maximizing.

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July 10, 2009 / Advertising / Design

Two yearbook advisers in different parts of the country came to that conclusion about the same time – Olga Martinez-Pagnussat at Our Lady of Lourdes Academy in Miami, Fla., and Jai Tanner at Franklin High School in El Paso, Texas. Previously, parents and students had great influence in how their personal ads would look in the book. At Our Lady of Lourdes, an all-girls school, the seniors would create their own collages, with photos that were scanned, grainy and too small.

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May 27, 2009 / Advertising / Marketing / Spring 2009

It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.

The sales plan I devised and have used for years is successful for many reasons.

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