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January 5, 2021 / Advertising / Marketing

Brian Krawetzke, the yearbook adviser at Shawnee High School in Lima, Ohio, knew something needed to be done to improve yearbook sales, which were down this year. Each year, the yearbook staff comes up with a unique and innovative sales campaign, often tailored to their theme, trying everything from naming a star after a student…

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December 6, 2017 / Advertising / Design

No one involved in the process knows everything they should know to produce a senior tribute for the yearbook. Most parents have never designed, photo-edited or written for a yearbook before. Yearbook designers and the tribute staff have never had children graduate. These two groups — parents and ads/tribute staff — are often at odds in the tribute production process.

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March 10, 2014 / Advertising / Marketing / Spring 2014

To make money, it’s been said yearbook staffs should sell their products – yearbooks, ads and options – and not candy bars and car washes. If your yearbook staff has a great annual fundraiser that your school enjoys, stick with it. But if it’s time to venture into or improve your business ad sales, these tips should get your staff organized and increase their confidence.

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October 17, 2012 / Advertising / Fall 2012

Your yearbook program needs revenue. That precious money can come from a variety of places. Sales of the book, obviously, are the most important, and creative fundraisers can supplement the budget, but ad sales are a vital piece of the pie that you might not be maximizing.

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