Your yearbook staff has worked so hard on the yearbook; make sure your work is seen! Learn principles of marketing, how to plan your marketing for the year and easy, effective tactics you should use now.
You’re spending a lot of time creating this amazing book that captures all the events of the year. You also need to make sure you’re taking the time to market your yearbook and ads. Why? For starters, everyone in the school should see your hard work and get to enjoy a yearbook.
So what is marketing? Everyone knows what it is – you see it every day. It’s “the right product, in the right place, at the right time, at the right price.” Some may say that if your product, the yearbook, is good enough, it will sell itself. Do you think companies such as Apple or Starbucks ever say that? They allocate a portion of their staff, and of their time, energy and budget to making sure consumers are aware of the products they have. Your yearbook is competing with a lot of other items – make sure students and parents are aware of the book and entice them to buy it.
Learning how to market and setting up your marketing plan is a fun and engaging group activity. To help you create the right marketing plan for your school, this book will teach you:
- How to define and get to know your audience
- How to use the 4P’s to ensure your marketing is effective
- To define the right marketing tactics for your target audiences
- How to set up your marketing plan
- Ways to use social media to maximize engagement with your potential customers