Parent Email Program (PEP)
The simplest way to connect with parents and grow your yearbook program.
Photo by Ashwin Kishor
PEP is built to remove barriers and deliver results in ways that stand out in the industry.
The Parent Email Program (PEP) is a free, fully managed email marketing service that helps you reach parents directly and increase yearbook and ad sales. After you submit a parent list (name, grade and email), the program manages all aspects of the campaign: content creation, scheduling, sending and reporting. Each message includes strong visuals and a clear call to action linking directly to your online store at yearbookforever.com.
Security
Your Data is Protected
Parent and student information remains the property of the school. Data is used only for yearbook-related emails and is never sold, leased or shared for unrelated purposes. All lists are encrypted during transfer and storage, housed on secure servers and accessible only to authorized personnel and the contracted email provider, solely for the purpose of delivering PEP campaigns.
The program complies with all major student data privacy laws, including FERPA, SOPIPA, COPPA, CCPA, GDPR and applicable state regulations. Privacy-by-design practices are built into the process and parents can unsubscribe or opt out at any time.
Photo by Chloe Washington
Boost sales without extra workload
Campaign design, scheduling and sending are fully managed, so you simply provide the parent list and Walsworth takes it from there. That frees up your time to focus on in-school marketing and building the book!
Reach Parents Where Decisions are Made
PEP delivers emails directly to inboxes, while in-school marketing and social media reach students. When combined, these channels strengthen results.
Polished and Professional
Every email includes strong visuals, persuasive copy and a direct link to the school’s online store, creating a high-quality communication that reflects well on the school.
Create consistent reminders
PEP emails are sent weekly throughout the year to keep the yearbook top of mind.
Smart list management
Once a purchase is made, that parent email is automatically removed from future sends, which prevents duplicate messages and improves the parent experience.
Proven track record
Multi-year studies show that schools participating in PEP year after year achieve higher yearbook sales than those not in the program.
Simple to Participate
Sign-up, list upload and program management are streamlined so advisers can focus on the yearbook rather than email marketing logistics.
Included at No Cost
PEP is available as part of Walsworth’s yearbook partnership.
How to Sign Up for PEP
Collect your parent list
Request an export from your front office with student names, grades and parent email addresses.
Launch your marketing
PEP begins sending professional emails to parents while you focus on in-school sales. Don’t forget to order your customized marketing materials.