Idea File
Yearbook staffs using Facebook to reach audience
Posted in: Marketing
Looking for ways to generate sales and spread awareness of their product, many yearbook staffs are starting to turn to the expanding world of Facebook. For some, the social networking website is becoming a fertile ground for marketing directly to their students.
Read more →Variety is the key with coverage and copy in your yearbook →
Posted in: Copywriting, Coverage
For some schools, a healthy portion of the yearbook should already be done. But almost half the school year is left, which means most staffs still have events to cover and plenty of work left to do. It’s not too late to examine your coverage and writing to make sure it is providing an interesting variety to the reader.
A custom marketing boost just for your yearbook →
Posted in: Marketing
New customized marketing services provided by Walsworth this year are helping schools all over the country give a lift to their yearbook sales.
Noteworthy
Our Blog
You can follow anything and everything going on in the world of yearbooks through the updates in our Blog. Daily posts on yearbook news, marketing videos, pop culture - check it out now!
Yearbook Blog →What Yearbook Means To Me
Yearbooks let Walsworth rep get to know her grandfather
On a recent visit to see relatives, Walsworth yearbook rep Mary Slater remembered just how special the yearbook can be, and got to spend time getting to know the Grandpa she never knew.
Mary's yearbook story →It's Worth It
Holidays can be a profitable time for yearbook sales
The holiday season can be a beneficial time for staffs selling the yearbook. See the latest It’s Worth It tip and how one school plans on pitching the book as a holiday gift.
Holiday yearbook marketing →A Helping Hand
Remember when…
Remember your first year as an adviser? Your memories of the ups and downs and the wisdom gained from that year might just help out the rookies.
Yearbook advice →
News and Notes
Walsworth yearbooks dominate the top honors in 2009 Yearbook Excellence Contest →
Kansas City, Mo. (Jan. 25, 2010) – Students from Walsworth yearbooks brought home 14 of the 24 first-place Sweepstakes prizes in the 2009 Yearbook Excellence Contest, sponsored by Quill & Scroll.
JEA names Lori Oglesbee the 2009 Yearbook Adviser of the Year →
Kansas City, Mo. (Jan. 13, 2010) – Lori Oglesbee, the yearbook adviser of The Lion yearbook at McKinney High School in McKinney, Texas, was named the 2009 Yearbook Adviser of the Year by the Journalism Education Association (JEA) on Wednesday.
CSPA announces 2010 Yearbook Crown Finalists →
Yearbook Pacemaker deadlines approaching fast →
Students from Walsworth yearbooks fare well at NSPA’s individual contests →
