Photo by: Samantha Neely

August 29, 2018 / New Advisers

Timely tips for new yearbook advisers

Written by Jenica Hallman, CJE

You’ve probably prepped for the new year with plenty of school supplies, but have you prepped your yearbook strategy? Walsworth has got your back. Our resources will save time and relieve anxiety so you can start off year right.

First things first

If you’re a first time adviser, you might wish someone would tell you where to start. Building staff unity, choosing a theme, being proactive with sales – it can be a lot to juggle! That’s why Walsworth makes it easy by placing all our new adviser resources on our one-stop-shop New Advisers page. Whether you want to market to parents more effectively, find staff icebreakers, download the New Advisers Field Guide to Yearbook or check out our New Adviser Roadmap, you can be confident that help is only a click away. So what do these resources look like? They take on a variety of forms!

1. Inspiration

If you are tired of seeing the exact same ideas on Pinterest and Google when you type in “cool yearbook ideas”, our Design Showcase will give you fresh inspiration for covers, graphics and theme from hot off the press Walsworth yearbooks and classic favorites from the past. And you’ll be saying, “Oh, the Possibilities!” when you see our Possibilities book. It’s our yearbook full of yearbooks showcasing outstanding covers, themes, spreads, photography and more so you and your staff can turn your yearbook dreams into reality.

Don’t forget we offer a variety of marketing resources available to you, like our Parent Email Program, which automatically sends “Buy a Yearbook” emails to your school’s parents, and our Pick 6 program full of proven success strategies to help you develop a custom marketing plan that will boost sales and impress administration.

2. Education

If you are here to learn, let us help. Our Walsworth Yearbooks blog will help you keep your book relevant with informative articles like “Six things yearbook advisers should be doing right now” plus the Editor-in-chief’s Corner.

We also offer our Yearbook Suite curriculum, a comprehensive yearbook curriculum so you can stress less over lesson plans. And since nothing teaches quite like experience, you may be interested in our Adviser Mentor Program, which pairs you with a seasoned yearbook adviser who can show you the ropes and share from their own experience.

As part of our Walsworth family, you have exclusive access to, a website completely dedicated to all things yearbook for you and your staff to answer questions. You can even read “The Mike Taylor Back-to-School Checklist for New Advisers” eBook to see which initial steps new advisers should take now.

3. Relaxation

Maybe you just need a break. We get it! Why not give your eyes a break and try yearbook for your ears with our all new Walsworth Yearbooks Podcast Network (WYPN)? Our Ask Mike and Yearbook Chat with Jim podcasts have interesting profile features and insightful yearbook information you can absorb on the go.

Coming soon to a home room near you: our fall 2018 edition of Idea File magazine. Our semi-annual magazine is filled with tips, tricks, tutorials and advice for your reading leisure.

In this together

Remember that you are not in this alone. Your sales rep, CSR and everyone here at Walsworth have provided these and many more resources for you and your staff to make yearbook an enjoyable and exciting experience.

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Jenica Hallman, CJE

Jenica Hallman, CJE, is a Copywriter for Walsworth Yearbooks. Yearbooks got into her blood in high school, and she has been pursuing them ever since. She has worked in various capacities as a high school and college yearbook editor, an adviser, sales representative, plant customer service representative and now in marketing, her favorite role to date. She holds a bachelor’s degree in mass media communications from Oral Roberts University in Tulsa, Oklahoma.