Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

Featured post
May 6, 2020 / Marketing

As yearbookers, you intuitively understand the value of yearbooks. You work tireless to champion its merits to your student body, encouraging them to purchase their very own copy. But for students at Wiregrass Ranch High School in Wesley Chapel, Florida, purchasing a yearbook is no longer an option. They, like other schools we are seeing,…

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May 1, 2020 / Advisers of Note

Kathy Beers didn’t start out planning to be a yearbook adviser, but her original ambition to go into advertising has certainly served her well! She is known for her many ideas – many of her yearbook marketing tactics have been borrowed by advisers at schools across the country. You can hear more of her story…

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April 21, 2020 / Staff Management

Yearbook distribution day is the day yearbookers look forward to all year. Even though your initial distribution plans may have been thwarted this year by COVID-19, there’s no need to worry! You will have to make some changes, but your distribution can still be wildly successful! Necessity produces creativity. While we’ll talk largely about spring…

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April 17, 2020 / News

This year looked different. Schools anticipated being in Nashville to find out if they won the coveted NSPA Pacemaker award for their 2019 yearbook at the spring JEA/NSPA convention. Instead, students and advisers hovered over their screens from home watching a livestream video. The experience may not have been the same, the recognition may not…

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April 17, 2020 / News

Thirteen Walsworth Yearbooks schools placed in the Best of Show contest the National Scholastic Press Association (NSPA) held this spring, originally intended to take place at the JEA/NSPA Spring National High School Journalism Convention in Nashville. The convention was canceled due to the ongoing COVID-19 pandemic, but NSPA still allowed entries into the Best of Show and announced…

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April 16, 2020 / Level Up

Think back to early March. It may seem a lifetime ago, though in reality it was only a couple of weeks. School was still in session. There was no quarantine. No one thought to wear facemasks, and toilet paper could be easily found on the well-stocked shelves of your nearest supermarket. It was during this…

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Let’s talk about quick reads. First of all, what is a quick read? You may call them another name – sidebar, secondary coverage, mod, even side salad. No matter what they are called, they have an objective; tell a story or give more information about a story in short, digestible bits. Given that the readers…

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