October 3, 2018 / Coverage / Design / National Yearbook Week

Watch replay of design webinar with Mike Taylor

Written by Evan Blackwell, CJE

Walsworth’s first webinar of National Yearbook Week 2018 took place on Tuesday afternoon, with Mike Taylor’s presentation, “Content-Driven Yearbook Design.”

Taylor spent 60 minutes discussing how your yearbook coverage can directly impact your book’s design. Replay of the webinar is now available.

Creating page templates helps yearbooks keep a consistent look and allows students to learn basic elements of design, but can also cause a stale or repetitive feel to the book.

In “Content-Driven Yearbook Design,” Taylor urges advisers to go out through their schools and find interesting stories first, then design eye-catching spreads around those unique stories.

For the first half of the presentation, Taylor walks through the steps of the creation process. Then over the final 30 minutes, he shows a wide variety of examples from numerous 2018 yearbooks.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.