JW Mitchell explains yearbook theme in video May 16, 2012
May 16, 2012 / Marketing Stuff / News / Video

JW Mitchell explains yearbook theme in video

Written by Evan Blackwell, CJE

The yearbook staff at J.W. Mitchell High in Port Richey, Fla., developed a theme for their 2012 book that used an old theater term “Play The Pause.”

It was an interesting, creative theme that the staff put a lot of thought and development into. That’s why they figured it would be a good idea to make a YouTube video explaining the theme, including interviews with the thoughts of students and faculty members.

The staff played the video on yearbook distribution day, so as students picked up their book they could watch the video and get an idea exactly what “Play The Pause” was all about. Take a look at the video below…

[youtube]http://www.youtube.com/watch?v=lV3MqSsSqm4[/youtube]

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.