August 31, 2010 / Marketing Stuff / News

Get ready for some yearbook marketing commotion!

Written by Evan Blackwell, CJE

Walsworth announced this week that customer schools will get the chance to win prizes each month in the new Promotion Commotion sales contest.

Schools that use Walsworth’s Online Sales, and have activated their online School Store, are entered into the monthly prize drawing. After that, every time a staff uses a marketing technique to help promote or sell the yearbook, they can earn additional entries into the monthly prize drawings.

The monthly prizes up for grabs include a Nikon digital camera, a FlipCam camcorder, a $75 shopping spree at Target for yearbook room supplies and a Pizza Hut pizza party for the staff. Prize drawings will be held each month from September through April.

In addition to winning prizes in the monthly drawings, schools entered into Promotion Commotion are also competing for two $500 grand prizes, which will go to the yearbook staff and their student marketing manager, who show the biggest increase in yearbook sales over last year.

Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.