October 10, 2012 / Marketing Stuff

Get creative with your yearbook marketing on Be a Guerilla Day

Written by Evan Blackwell, CJE

As National Yearbook Week rolls on, it’s time to turn our attention back to marketing on Be a Guerilla Day. And no, we’re not talking about a trip to the zoo (although that does sound like fun).

We’re talking about guerilla marketing tactics – unique, conventional ways you can get your yearbook message out to students and parents.

Over in our Marketing Help section, you can find all kinds of guerilla marketing items on the Marketing to Students and Marketing to Parents pages. Just scroll down to Guerilla Marketing and click View Now.

So what kind of items are we talking about? PDFs for clock posters, fake notes, vending machine labels, parking tickets – they’re all there and all editable. Plus, there’s much more.

After that, you should venture on over to the Idea File area and check out the past articles in our Why Didn’t I Think of That section, which includes a ton of success stories from yearbook staffs who have put guerilla marketing tactics in action.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.