For the yearbook staff, the start of the school year means a chance to promote the book using these unique tactics.
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Why Didn't I Think of That?
You can get started on sales of next year’s yearbook during distribution by using a customized promotional insert in this year’s book.
Selling yearbooks at summer back-to-school events is smart, but there are certain issues you should be careful to avoid and important things to remember.
Some yearbook staffs have been making use of ads and articles in their local community newspapers as part of their marketing efforts.
Some North Carolina yearbook staffs recently used the idea of human billboards as an effective, inexpensive way to market the book.
The staff at Hastings High pulled out all the tricks to promote yearbook, including brightly colored fliers and staff T-shirts. And, of course, candy!
See how yearbook staff members at two high schools used a different idea – sandwich boards – to spread the word about yearbook sales.
Read how Olathe North High School and Kokomo High School drew some attention to their yearbook sales tables with an appearance by the school mascot.
Centreville High School created a nice bump in yearbook sales by promoting a “One Day Only” sale at an event this month.
At Mountain Pine High School in Arkansas, the staff raised awareness of the yearbook by holding a Mr./Miss Yearbook contest.
